1. Information security
Information security companies unanimously agree that Apple devices are more secure than Android devices. According to a report by Forbes, 97 percent of smartphone malware targets Android phones.
2. The Apple ecosystem
The range of Apple products has grown notably in recent years. The company started out making computers and has since added music players, tablet computers and smart watches to their product selection. Today, Apple provides a wide range of products and services for various purposes. The devices work seamlessly and effortlessly together. You don’t need to download or install separate applications to link them together, it’s enough when you sign in to the devices with the same Apple ID. Photos, emails, notes and calendars can be shared to all the devices. You also don’t have to pay twice for apps, movies or books – they can be found on all your devices.
3. Ease of use
Apple phones are known for their ease of use. Their usability comes from simple operating logic: all the apps are launched from the home screen. All the settings, for example, can be found under one menu. And even if you upgrade your iPhone to the newest model, the operating system still works the same way and taking it into use is easy.
4. Get the best apps first
The developers of the best and highest quality apps still favour Apple. Most apps use Apple’s App Store as their launch platform and release their apps there much earlier than they do in the Android phones’ Google Play store. This has been the case with some of the most popular apps of recent years, such as Super Mario Run and Snapchat.
5. Apple Pay
Apple Pay is Apple’s payment service, which enables making credit and debit card payments using your phone. Paying works the same way as contactless payment with a plastic card, i.e., by placing the phone by the card reader. The card is protected with Face ID, Touch ID or the phone’s passcode, which let you keep your payment information safe.
6. Family Sharing
The Apple iPhone is a good choice for children, especially if the entire family is using Apple devices and phones. Phone use is safe because parents can easily keep track of what their children are doing with their phones. In a previous blog post, we’ve listed reasons why the iPhone is a great choice for a child’s first phone.
7. iPhones hold their value
Since new smartphone models with attractive features are published often, people constantly want to upgrade their phones to newer models. When people stop using their phones and buy a new one, they often want to sell their still functional old phone at the best possible price.
The History of Apple's iPhone